BOUTIQUE MIX jewelry Featured at “Crystal Couture”

Photo/boutiquemix.com, courtesy of Shlomit Ofir

For Immediate Release: January 12, 2011

BOUTIQUE MIX

Couture Contact: Abbey Watson, awatson@scottcircle.com, 202-207-3660, c: 202-251-4637

Fashions from Exotic and Elegant to Everything Everyday
Come to Crystal City

BOUTIQUE MIX Featured at “Crystal Couture”

FREE EVENT

February 1 – 5, 2011
Media Preview January 31, 6:00 p.m.

CRYSTAL CITY, VA— Next month the Crystal City Business Improvement District (BID) in partnership with Vornado/Charles E. Smith and DC Magazine brings a fashionable favorite back to Crystal City. For its third year, Crystal Couture finds a new home in the former food court at the Crystal City Shops @ 1750, totally transformed into a rocking runway space with great lighting, a lounge and more than 20 fabulous fashion boutiques and designers each night from around the DC area. The location is literally steps from the METRO, keeping fashion fans from freezing en route. From 6 PM to 10 PM every night, the space will be alive with runway shows, body art, and tunes from local favorites DJ Heather Femia and DeeJay Neekola.

Boutique Mix will be rocking the event with fabulous apparel, accesories and FREE gifts for the first 25 Boutique Mix shoppers!!! What's not to LOVE?

In addition to bringing great runway and retail into the hands of fashionistas from around DC and the beltway, Crystal Couture invites creativity with the return of the t-shirt design competition.

A special media preview will be held on January 31 at 6 PM where members of the press and bloggers alike can get a sneak peek of the action on the runway and a chance to chat up participating boutique owners, designers and event organizers.

What: BOUTIQUE MIX participates in Crystal Couture – Five nights of fabulous fashion, fun and festivities Runway shows, local DJs, open bar, free snacks, free makeovers from makeup artists and hair stylists - and more!

Who: Bianca Chardei, finalist on America’s Next Top Model; Pinkline founder, arts guru and all around girl-about-town Philippa Hughes; DC Magazine’s Editor in Chief Karen Sommer Shalett; DJ Sarah Fraser from HOT 99.5 and dozens of other local models, fashionistas and boutiques.

Where: Fashion hot spot at 1750 Crystal Drive Arlington, VA

METRO: Crystal City

When: February 1 – 5, 2011 6 PM to 10 PM every night

January 31, 2011 6:00 p.m. Media Preview

February 1 – Host, Philippa Hughes, Pinkline Project - T-Shirt Contest
February 2 – Host, Bianca Chardei, America’s Next Top Model Contestant
February 3 – Host, Karen Sommer Shalett, DC Modern Luxury
February 4 – Host DJ Sarah Fraser from HOT 99.5 – Go Red for Women
February 5 – Closing bash hosted by BisNow – The Scene

Tickets: No ticket is necessary - the event is free and open to the public.

R.S.VP.: Members of the media who would like to attend the preview should contact Abbey Watson at awatson@scottcircle.com or at 202-207-3660, c: 202-251-4637.

Photos: Images from last year’s event are available here: http://picasaweb.google.com/CrystalCityBID/CrystalCoutureFeb22010#

Check out Boutique Mix at http://www.boutiquemix.com/.

More About the Crystal City Business Improvement District
The Crystal City Business Improvement District (BID) is a public-private partnership established in April 2006 to promote the vibrant Crystal City business, retail, restaurant and residential community. The BID is committed to showcasing the area as a world-class destination for visitors, employees and residents. Crystal City is ACTIVE, ARTFUL, ACCESSIBLE, and GREEN. For more information, visit www.crystalcity.org.